Pod-casting is currently on the up rise all over the world as more and more people are learning just how easy it is. In case you haven’t already been informed about the pod-casting process here is a little tutorial you can use if you have the desire to start your own. The first step is to edit or create an audio file (podcast). It is imperative to use a high quality recording software such as AUDACITY (Mac Os, Windows, GNU/Linux). Once we have created our podcast and have edited it our next step is to upload it to a service on the internet. Some popular services that have worked well in the past for podcasters include SoundCloud, Blip.tv, Ivoox, and YouTube. SoundCloud has a unique and attractive appearance which will most likely enhance your podcast appearance if used on a blog or other website. SoundCloud is also very simple to use and is easy to share with others. Ivoox is also another favorite amongst the various services because of its user-friendly functions and layout. After the uploading is completed you then need to distribute your podcast. Distribution can be done through Bli.tv, podomatic, and feeburner from google. Following these steps will allow you to set up your own individual podcast and stream it to whom ever you’d like whenever you want. if you would like a visual tutorial click HERE
A Podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. The word replaced webcast with the success of the iPod and its role in the rising popularity and innovation of web feeds.The mode of delivery differentiates podcasting from other means of accessing media files over the internet, such as direct download links, or streamed webcasting. A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor’s server as a web feed, and the listener or viewer employs special client application software known as a podcaster that can access this web feed, check it for updates, and download any new files in the series. This process can be automated so that new files are downloaded automatically. Files are stored locally on the user’s computer or other device ready for offline use, giving simple and convenient access to episodic content. Commonly used audio file formats are ogg vorbis and MP3.
Through its use, podcasting is both a converged medium bringing together audio, the web and portable media player, and a disruptive technology that has caused some in the radio business to reconsider some established practices and preconceptions about audiences, consumption, production and distribution. This idea of disruptiveness is largely because no one person owns the technology; it is free to listen and create content. It has been called a horizontal media form: producers are consumers and consumers become producers and engage in conversations with each other.Academics at the Community, Journalism & Communication Research group at the University of Texas in Austin are proposing a four part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.
Podcasting began to catch hold with the public in late 2004, though between 1998 and 2000 there were multiple “podcasts”. Many individuals and groups including Dawn and Drew of The Dawn and Drew Show, Kris and Betsy Smith of Croncast and Dan Klass of The Bitterest Pill contributed to the early emergence and popularity of podcasts. Former MTV Adam Curry is credited with coming up with the idea to automate the delivery and syncing of textual content to portable audio players. The first application to make this process feasible was iPodderX, developed by August Trometer and Ray Slakinski. Since the 1930s there have been radio talk shows and news programs. Today, through the evolution of the internet capabilities, along with cheaper hardware and software, audio podcasts are doing what was historically done through radio broadcast stations.In June 2005, Apple released iTunes 4.9 with native support for podcasts. While this made receiving podcasts more convenient, it effectively ended advancement of the podcast medium by independent developers. To add to the cooling factor, Apple issued Cease and Desist orders to many podcast application developers and service providers for using the term “iPod” or “Pod” in the name of their product. To see how podcating works click HERE.
Marketing has been known as the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development, where as Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Both of these branches of business focus on drawing in consumers in a creative way to increase their customer pool. In recent years, marketing and advertising companies have been using the unique methods and ideas of web 2.0 to spread their products to the public. Marketing and advertising 2.0 methods are very simple, yet, have been proven to be very effective.
One method of marketing 2.0 is refered to as Viral Marketing. Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth for the messages exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even millions of people in a short period of time. Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” or “network marketing.” But on the Internet it’s called “viral marketing.” If you think about it, a simple advertisement about coca cola could be sent to thousands of people with a click of a button on Facebook. If a friend of one of these people who was sent the message looks at their wall, they too will see the advertisement. This very simple method allows millions of people to view a message in a rapid pace which makes other advertising techniques seem inefficient.
Viral marketing is only one of many marketing and advertising 2.0 methods being used today to enhance numerous companies image and product awareness. Marketing your business using Web 2.0 methods takes focus. You need to focus on your goals on how to plan out your strategy to properly promote your business so that it achieves the most exposure on the internet. You need to carefully plan out your marketing strategy and use the social media. It would be wise to plug-in your blog to the social media sites that make sense to your business. To make yourself more exposure, maybe Join in the conversation. Comment on other blogs and make new online connections. You need to make sure you stand out in the crowd of other competitors. Having a unique angle or twist to how you present your product or service will also help set you apart from other competitors. Additionally, createing videos is only getting more popular on the internet and if you put out more videos, it will only lead to higher rankings to your blog. Having a blog for your business is a great way to advertise your company and expose your products and ideas to more consumers fast and efficiently. For more information about Buisness 2.0 click HERE.
Catalunya Radio is Catalonia’s public radio network and is based out of Barcelona. It is part of the corporation Catalana de mitjans AudioVisuals, and is owned by the Generalitat de Catalunya. Catalunya Radio broadcasts exclusively in Catalan and is the major Catalan language network today. Catalunya Radio began broadcasting on 20 June 1983. Over the years, it has expanded and has 4 different radio stations including Catalunya Radio, which was the first station, and the one that gave the network its name. A generalist station that broadcasts 24 hours a day and is the audience third radio station in Catalonia. Their second radio station produced was Catalunya Music which was founded on 10 May 1987. Catalunya Music concentrates on classical and contemporary music, plus specialized music programs.This station also broadcasts 24 hours a day. Catalunya Informacion was the third station created on 11 September 1992, Catalunya Informacio was Spain’s first all news station. It broadcasts 24 hours a day. Their fourth and most recent radio station produced is iCat FM which was launched on 23 April 2006. This station is a multi media radio station closely linked to the Internet which promotes traditional and contemporary spanish culture. Catalunya Radio has grown significantly since its inception, and is currently available in Catalonia, Valencia, the Balearic Islands, Northern Catalonia, La Franja, and Andorra.
Being able to visit Catalunya Radio was an intensive learning experience. Personally, In the past I have had opportunities to visit local radio stations back home in Minneapolis but they were nothing like Catalunya Radio. I was fortunate enough to be guided through the station by Pipo Serrano, An avid member of the Catalunya Radio staff and who was very helpful and insightful about his work and how the radio station function on a day-to-day basis. The Radio station had 5 or 6 floors of broadcasting rooms, meeting rooms, computer labs all of which are frantically being used in preparation for the various shows broadcasted hourly. When describing what kinds of shows and music are broadcasted at the Catalunya Radio, Pipo put a large emphasis on how local the station was. The artists, sports teams discussions, politics and more all are about local matters which reminded me of a radio station back home in Minneapolis I often listen to called KMOJ (89.9 FM).
KMOJ, 89.9 FM, is a community oriented station located in Minneapolis, Minnesota airing in an predominantly Urban AC format. It began in 1976 as WMOJ, a very low-power AM station that reached only a few blocks from its studios and transmitter in the Sumner Olson and Glenwood Lyndale public housing developments in Minneapolis. The station expanded its reach with a move to FM in September, 1978, becoming KMOJ at 89.7 FM. A frequency change to 89.9 in 1984 coincided with a power increase to 1,000 watts along with a studio move to a newly built facility across the street at 501 Bryant Avenue North. KMOJ features soul, blues, gospel, reggae, jazz, hip-hop, spoken word, and talk shows aimed at African-American listeners. KMOJ is a member of Minnesota’s Independent Public Radio network. The station features several DJs including Walter “Q Bear” Banks Jr., Sonny Day, Sha Cage,E.G. Baily, Ray Richardson, Ras Bongo Jerie, Lady L, D.J. Cue, D.J. Divine, D.J. Dan Speak, Disco T, Crystle, Candice Grey, and Caddy “The Prince of Darkness.” KMOJ’s intimate atmosphere within the city they broadcast in is very similar to Catalunya Radio here in Barcelona. The stories and music of both these stations are predominantly based off of local news which is why they are so successful.











